New #WorkSmarter Series – Working with Pinterest
You may have been told you need to build your tribe—that group of loyal followers that love what you do and will share it with others. But how do you find those people? How do you spread word about your books, services, or products and reach those who would be interested?
Enter Pinterest, a social media that is all about one thing—connecting people with what they love.
When you share the things you love, like-minded individuals come to know you and form a community with you. When you design your Pinterest presence with your writing, speaking, or small business in mind, you build a community that relates to you. Your audience grows naturally and is pre-disposed to like what you offer. Why wouldn’t they? They searched for your subject and found you.
So how does working with Pinterest benefit you? It can…
- Connect You with Interested People – The genius of Pinterest is it encourages people from all over the world to gather around what they like. There are groups for quilting, photography, Irish Crochet, suspense writing, and almost anything you can imagine. Build boards (collections of ideas on a specific topic) around what you do, and people interested in your products and services will find you as they search.
- Show Your Platform – Each social media format has its strength. Pinterest’s strength lies in its ability to quickly show the breadth of your interests and style. There are countless mystery writers, women’s ministry speakers, and home décor businesses. Your Pinterest page can showcase what makes you unique.
- Create a Human Search Engine – If you need to learn more about a subject, search that topic on Pinterest. Unlike mainstream search engines such as Google and Bing, Pinterest is curated by humans—people who recognize valuable content. (People like you and me.) A blog post may appear high in a Google search if its author is a strong blogger, but it won’t be pinned and re-pinned if it’s content is substandard.
- Increase Your Website Traffic – Create Pinterest boards that showcase your content. Fill these boards with the best of what you find on Pinterest and other websites, and watch how your website traffic increases. As people find you and pin your content, you’ll gain new visitors. Pinterest even has ways to track how your website’s content is being shared across the Pinterest world.
- Help You Conduct Market Research – The analytics features that come with Pinterest business accounts tell you what topics and specific items are most popular for you. This can provide valuable insight for new blog posts, products, storylines, and speaking topics.
Making It Work – Take some time this week to investigate Pinterest. If you aren’t on Pinterest, create an account. (They’re free.) If you are on Pinterest, consider how well your boards and pins reflect your writing, speaking, or business style.
- Basic Pinterest Terms: Download the PDF below to learn Pinterest lingo. It will help you become familiar with this fun and valuable social media. (PDF Link – Basic Pinterest Terms)
- Pinterest for Writing Research: This month I’m sharing how to use Pinterest for Writing Research on AlmostAnAuthor.com. (Article Link – Pinterest for Writing Research)
Sharables – Because Sharing Is FunBuild your tribe with Pinterest. #WorkSmarter #WritingTips Click To Tweet What Pinterest can do for Writers, Speakers, and Small Business Owners. #WorkingWithPinterest Click To Tweet